Confidentiality Policy

The relationship between Dentist and patient is based on the understanding that any information revealed by the patient to the Dentist will not be divulged without the patient’s consent. The need for strict confidentiality of personal information about patients is taken very seriously and we comply with the 1998 Data Protection Act.

Comments, Compliments & Complaints

Patients are the most important members of the practice team and, as such, will always be treated as welcome guests. Our aim is to continuously strive to exceed patients’ expectations of their dental experience.

Comments and compliments are always welcome and we are happy to consider any suggestions you may have that would improve the service we provide. We have readily available customer comments sheets in the waiting room, along with a secure box to put your comments in.

In the event that you have any cause for complaint our aim is to resolve your issue as swiftly as possible, with goodwill and to your satisfaction. Please send us your comments or complaint in writing. You can do this online, by email or by post.

  • Online – Please fill out the Contact Us form
  • Email –
  • Post – FAO The Practice Manager, Priory Dental Care, 5 Priory Road, Downham Market, Norfolk, PE38 9JU

We aim to acknowledge any such concern within two working days and to respond in full within ten working days. If we cannot fulfill these timescales, we will let you know promptly. An information leaflet giving full details of our complaints procedure is available from Reception, or you can download as a PDF file here – Complaints Procedure

In the unlikely event that the practice is unable to deal with any complaint to your satisfaction, you should contact the Dental Complaints Service – Tel: 08456 120 540 or e-mail: